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Webinar: pricing for growth

2020-05-20 @ 14:00 - 15:30

Having thought through your pricing strategy is more important than ever to be competitive. New technology, increased access to competitor information and client insight have enabled micro segmentation, personalization of offerings, dynamic pricing and new business and payment models. Power has shifted from seller to buyer due more alternatives to choose from and greater transparency when it comes to offerings and price.

Successful pricing is based on customer needs, value creation and competitive position. This workshop will give you the opportunity to explore your company’s pricing potential. The workshop will mix theory with business examples with exercises.


  • Why pricing?
  • From cost plus to value based pricing
  • Offering development and packaging
  • Pricing framework – the right price to the right customer at the right time

The workshop will be led by Lotte Kylberg, strategic pricing consultant with Capacent_x. Lotte has +15 years pricing and change management experience from a wide variety of industries.

WHEN? May 20, 14-15.30 CET
WHERE? Digital event, a link will be distributed close to date


14:00 - 15:30